Privacy Policy

Last updated: June 2024

At MatchdayMood, we take your privacy seriously. This Privacy Policy explains what information we collect when you visit our website, how we use it, how we protect it, and what choices you have regarding your data. By using MatchdayMood, you agree to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

Information You Provide Voluntarily - Our free starter pack downloads instantly and does not require an email address. You may optionally provide your email to be notified when new packs are released; if you do, your email address is stored and processed by our email service provider (Brevo) solely to send those notifications, and you can unsubscribe at any time using the link in any email. Providing an email is entirely optional, and you can browse and download all of our content without giving any personal information.

Usage Data (Anonymous) - We collect anonymous data about how visitors use our website. This includes pages visited, time spent on the site, approximate geographic location (country/city level only), device type, and browser information. This data cannot be used to identify you personally.

Cookies and Similar Technologies - We use cookies and similar tracking technologies to improve your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

2. How We Use Cookies

We use the following types of cookies:

Essential Cookies - These cookies are necessary for the website to function properly. They enable core features like page navigation and access to secure areas. The website cannot function properly without these cookies.

Analytics Cookies - We use analytics services (such as Google Analytics) to understand how visitors interact with our website. These cookies collect information about page views, traffic sources, and user behaviour patterns. All data is aggregated and anonymised.

Advertising Cookies - We may use third-party advertising networks (such as Google AdSense) to display ads on our website. These cookies help deliver relevant advertisements based on your browsing history and interests. They do not identify you personally.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our website.

Your Consent Choices - When you first visit MatchdayMood, a cookie consent banner lets you accept or reject advertising and analytics cookies. Until you give consent, advertising and analytics cookies are disabled by default, and we signal your choice to Google using Google Consent Mode. You can change your choice at any time using the "Cookie Settings" link in the website footer. Visitors in the European Economic Area, the United Kingdom, and Switzerland are shown a consent message that complies with applicable regulations.

3. Third-Party Services

We use the following third-party services that may collect data:

Google Analytics - We use Google Analytics to understand website traffic and usage patterns. Google Analytics collects anonymous data about visitor behaviour. You can learn more about Google's privacy practices at Google Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense - We may display advertisements through Google AdSense. Google uses cookies to serve ads based on your prior visits to our website and other sites. You can opt out of personalised advertising by visiting Google Ads Settings. You can also learn more about how Google uses data at How Google Uses Information.

Hosting and CDN - Our website is hosted on servers that may log basic technical information (such as IP addresses) for security and performance purposes. These logs are used solely for maintaining the website and are not linked to personal identification.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our website and services
• To send you the free starter pack and occasional content updates (only if you subscribe)
• To analyse website usage and improve our content and user experience
• To display relevant advertisements (if you have not opted out)
• To detect and prevent technical issues and security threats
• To respond to your enquiries and feedback

5. Data Protection and Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected. If you subscribe to our email list, we retain your email address until you unsubscribe. Anonymous usage data may be retained indefinitely for analytical purposes.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access - You can request a copy of the personal information we hold about you
• Correction - You can request that we correct inaccurate information
• Deletion - You can request that we delete your personal information
• Opt-out - You can unsubscribe from our emails at any time by clicking the unsubscribe link
• Cookies - You can manage cookie preferences through your browser settings

To exercise any of these rights, please contact us at hello@thematchdaymood.com.

8. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete it.

9. No Official Affiliation

MatchdayMood is an independent fan-made website. We are not affiliated with any football federation, club, league, tournament, or official event. All graphics on this website are original and intended for personal, non-commercial fan entertainment.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello@thematchdaymood.com or through our Contact page.